March 20, 2008

Right, there is more and more happening with this bloody phorm thing!!  check the link and sign up to the petition if you want to protect your privacy… http://petitions.pm.gov.uk/ispphorm/

… but here is a summery…

We petition the Prime Minister to investigate the Phorm technology and if found to breach UK or European privacy laws then ban all ISP’s from adopting it’s use. Additionally the privacy laws should be reviewed to cover any future technologies such as Phorm

The UK’s three largest ISP’s, Virgin Media, BT and TalkTalk are all in talks with a view to introducing the Phorm technology. This would result in the browsing habits of the majority of the UK population being sold to a third party for advertising purposes. The opt out system for this technology is vague and unproven, even when opting out your every move on the Internet might be recorded. Surely this must be a breach of privacy laws, if not then the privacy laws need to be changed to cover such invasive technology.



  1. Hi there

    I work in the UK on behalf of Phorm and just wanted to clarify a few points – our ISP partners have not sold and will not sell your data. No browsing data leaves the ISP network and no personally identifiable information is stored by Phorm’s technology.

    When you opt out of Webwise — or switch the system off — it’s off. 100%. No browsing data whatsoever is passed from the ISP to Phorm.

    You can ask questions about the system and get loads more information by visiting http://blog.webwise.com or http://www.webwise.com or http://www.phorm.com

  2. And if you don’t care for PR propaganda you can visit:



    or just google search for Phorm in the news (just make sure it isn’t wriiten by one of the three PR outfits that Phorm has employed to try and dig them out of a hole).

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