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Double Twist Media Sharing

February 20, 2008

DoubleTwist said the digital media landscape has become a “tower of Babel” thanks to multiple formats and competing technologies. The firm aims to ease consumer hassles and confusion with technology that allows punters to “share, consume and sync audio, video and photos regardless of device, file format or social network”, as explained in a statement on doubleTwist desktop (extract below).

When a user connects a digital camera, mobile phone or PSP, media files are found and displayed on doubleTwist desktop. Users select the media they wish to transfer and the application transparently handles any necessary format conversions. The application also integrates with iTunes, allowing users to sync their music playlists and iTunes music purchases with their Sony Ericsson, Sony PSP, Windows Mobile, LG Viewty, Nokia N series phones and Amazon’s Kindle.

The ability to drag-&-drop copy protected media, purchased from iTunes, is sure to displease Apple. doubleTwist told Reuters that it is simply allowing users to enjoy fair use of material they have purchased. It said its technology doesn’t encourage file-sharing. “Users can only play back the music they have already purchased and they are authorised to play,” said Monique Farantzos, doubleTwist’s co-founder and chief exec.

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